• Independent Study Ranks Hyster Company No. 1 in Brand Satisfaction



    GREENVILLE, N.C. (December 5, 2011)  – In an independent survey conducted by Peerless Media Research Group, Hyster Company ranked No. 1 in brand satisfaction. Current customers of leading lift truck brands including Toyota, Crown and Raymond were evaluated.

    “It is truly a testament to our associates’ hard work that we received the top-place ranking in brand satisfaction,” said Jonathan Dawley, president of Hyster Distribution. “This award represents not only our commitment to producing durable, long-lasting products, but also to the outstanding dealer base that drives customer satisfaction every day.”

    Peerless Media Research Group’s study surveyed individuals in September 2011 who indicated that they were involved in their company’s lift truck purchase process. The sample group was selected from its Logistics Management subscriber base and represented leading lift truck brands including Hyster, Toyota, Crown and Raymond. The results were based on 540 qualified respondents with a margin of error of ± 4.3 percent.

    “This is the second No. 1 award that Hyster has received in a four-month span,” continued Dawley. “The first resulted from a July Peerless survey in which Hyster® lift trucks ranked No. 1 in the U.S. for total cost of ownership. Together, our two No. 1 awards are helping propel Hyster to the forefront of the lift truck industry – showcasing our strength in the aftermarket and parts and service arenas.

    About Hyster Company
    Based in Greenville, N.C., Hyster Company (www.hyster.com) is a leading worldwide lift truck designer and manufacturer. Hyster Company offers 130 models configured for gasoline, LPG, diesel and electric power, with the widest capacity range in the industry — from 2,000 to 115,000 lbs. Supported by the industry’s largest and most experienced dealer network, Hyster Company builds tough, durable lift trucks that deliver high productivity, low total cost of ownership, easy serviceability and advanced ergonomic features; accompanied by outstanding parts, service and training support. In an independent survey conducted by Peerless Media Research Group, the full line of Hyster Company lift trucks ranked No. 1 in the U.S. for total cost of ownership in 2011.

    Hyster Company is an operating division of NACCO Materials Handling Group, Inc. (NMHG), which employs approximately 5,000 people worldwide. NMHG is headquartered in Cleveland, Ohio, and is a wholly owned subsidiary of NACCO Industries, Inc. (NYSE:NC).

    For more information, please contact:
    Brett Turner
    Jackson Marketing Group
    864-272-3014
    brett.turner@jacksonmg.com

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