Persistence Pays Off
MH Equipment Demonstrates Its Worth
In sales, persistence pays off. Just ask Hersh Atkinson, account rep at the Columbus, Ohio, branch of MH Equipment (Mossville, IL), who had been calling on a large distributor of glass and adhesive products for almost 10 years before finally getting a foot in the door in 2009. “It was a matter of getting the attention of the right people,” Atkinson says. “The decision-makers were closed-minded about the equipment they had on hand and always wanted to stay with the existing vendors. When some new people came on board, they were willing to listen to alternatives.”
The customer was building a large distribution center and put the project out for bid. Atkinson was included on the bid list and went to work preparing a solution. The project included sit-down electric lift trucks for loading and unloading trucks and placing products in racks, as well as reach trucks and order pickers for order fulfillment.
Atkinson worked with Hyster Company to round up one of each model of truck that the customer wanted and delivered them to the East Coast location with the help of another Hyster dealer in the area. “You’re only as good as your service after the sale, so our partner dealer was instrumental in delivery and proving that we could support the customer’s needs,” Atkinson says.
All the hard work paid off with an order of more than 30 trucks worth more than $500,000. Once Atkinson was awarded the deal, he had an eight-week window to build and deliver the units. “That was a challenge for the factory, but the whole team at Hyster pulled through and made it happen,” Atkinson says.
The customer was so happy with Atkinson and MH that they have since ordered a subsequent project of similar size. Just goes to show what a little persistence can do.← Back